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	<title>TapTrend &#187; Spotlight</title>
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	<link>http://taptrend.com</link>
	<description>TapTrend Marketing</description>
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		<title>Claim Your Customers: Social Business Listings</title>
		<link>http://taptrend.com/claim-your-customers-social-business-listings/</link>
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		<pubDate>Mon, 08 Nov 2010 16:53:05 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Social]]></category>
		<category><![CDATA[Spotlight]]></category>

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		<description><![CDATA[What&#8217;s so amazing about social media, is that it allows you to connect with your current and future customer in such a simple, natural way.  Today the primary way people discover information about a company or service is through search, just as they do any other topic they&#8217;re curious about. That&#8217;s why, when clients ask [...]]]></description>
			<content:encoded><![CDATA[<p>What&#8217;s so amazing about social media, is that it allows you to connect with your current and future customer in such a simple, natural way.  Today the primary way people discover information about a company or service is through search, just as they do any other topic they&#8217;re curious about.</p>
<p>That&#8217;s why, when clients ask me &#8220;How do we get into social media?&#8221; I tell them &#8220;We claim your business on every service your customers are already using.&#8221;  This could include your business listing and/or it&#8217;s location on Google Local, Yelp!, Facebook Places, Foursquare, or any number of other popular, business listing directory.</p>
<p>But &#8220;Shouldn&#8217;t I first create a Facebook Page?&#8221; I&#8217;m asked.  Sure, that&#8217;s important, but I say it&#8217;s more important to claim the pages/listings your customers are already visiting and using before creating another page you&#8217;ll be promoting yourself.</p>
<p><em>If you have questions on how to utilize social media for you business, we can help.  Email us at <a title="TapTrend Email" href="mailto:info@taptrend.com">info@taptrend.com</a> today. </em></p>
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		<title>Socialize Your Brand</title>
		<link>http://taptrend.com/socialize-your-brand/</link>
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		<pubDate>Wed, 03 Nov 2010 23:42:28 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Social]]></category>
		<category><![CDATA[Spotlight]]></category>
		<category><![CDATA[DEE]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[One of the most important processes we follow here at TapTrend is our approach toward social media development.  We call our approach &#8220;DEE.&#8221; DEE stands for Discover, Engage, and Evaluate and it is our &#8220;secret sauce&#8221; in repeatedly executing successful social campaigns and programs.  It&#8217;s really not much of a secret.  In fact, it&#8217;s drop [...]]]></description>
			<content:encoded><![CDATA[<p>One of the most important processes we follow here at TapTrend is our approach toward social media development.  We call our approach &#8220;<strong>DEE</strong>.&#8221;</p>
<p><strong>DEE</strong> stands for <strong>D</strong>iscover, <strong>E</strong>ngage, and <strong>E</strong>valuate and it is our &#8220;secret sauce&#8221; in repeatedly executing successful social campaigns and programs.  It&#8217;s really not much of a secret.  In fact, it&#8217;s drop dead simple.  Here it is:</p>
<p><a rel="attachment wp-att-218" href="http://taptrend.com/socialize-your-brand/dee_social_process/"><img class="aligncenter size-full wp-image-218" title="DEE_Social_Process" src="http://taptrend.com/wp-content/uploads/2010/11/DEE_Social_Process.gif" alt="" width="500" height="192" /></a></p>
<p>We use this process in all our social media projects.  Facebook.  Twitter.  YouTube.  Yelp.  Foursquare.  Google Places.  Linkedin.  You name it, it&#8217;s been used on it.  It&#8217;s used repeatedly through the setup and management of our social programs&#8211;rinse, lather, repeat.</p>
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