One of the most important processes we follow here at TapTrend is our approach toward social media development. We call our approach “DEE.”
DEE stands for Discover, Engage, and Evaluate and it is our “secret sauce” in repeatedly executing successful social campaigns and programs. It’s really not much of a secret. In fact, it’s drop dead simple. Here it is:
We use this process in all our social media projects. Facebook. Twitter. YouTube. Yelp. Foursquare. Google Places. Linkedin. You name it, it’s been used on it. It’s used repeatedly through the setup and management of our social programs–rinse, lather, repeat.